Suddenly many businesses have seen a long pause and several others globally are still figuring out the new reality. Has our world changed forever and is this the new normal? We don’t know. However, this is how the most agile businesses are navigated their business digitally during this global pandemic.
Staying Relevant
The most important thing right now is to survive this crisis and stay relevant, somehow. While most businesses might not figure this out, these suggestions may be a blessing and might make the business stronger than ever once the global economy is back on track. Few Important pointers to stay relevant.
- Connect with your Audience
Everyone is going through a turmoil unless you are a sanitizer or mask manufacturer (wink). In these times how do we stay connected to our audience, we can do this by investing in Content Marketing and SMO. Send suggestions to your customers related to your field, make your presence felt. Be consistent and of value to your customers, one may even keep sending the precautions and suggestions by the local governments. - Offer Free Services
Be ready to offer some services for free, it could be SEO and marketing suggestions or as per your business. For fitness and lifestyle it could be tips and videos for digital marketing it could be value-added blogs or suggestions on various aspects of digital marketing. - Stay Active on Social Media
Do not forget to use Social Media in the right way, adapt your content for specific platforms, reach out to your customers and prospective audience. It is a good time to understand what works and what does not. Social Media gives us that platform to test our content before we put in out as a strategy for SEO and Marketing. Also, do not get stuck with only one or two platforms, try out everything and see what works.
Surviving The Immediate
Apart from staying relevant, the other important aspect is to survive the immediate crisis and this can only be built upon on the previous element which is Staying Relevant to your audience. Once we are relevant, we have a recall with the customers to give us a chance once they need us back. Here are some ways to survive the immediate.
- Save Cost
Are you running paid ads or investing in keywords, this is time to save cost on the non-essential and non-paying. Put money behind only those which are generating some revenue and others should be on free blogs and social media only. - Focus on Critical
The critical business items or keywords should be prioritised and should be looked upon at regularly, these are the items which will give immediate business and should be a key part of your digital marketing strategy. - Offer Thin Sliced Online Services
Let your customers pay you only for those things which are really important to them, offer as thinly sliced services as possible. This way customers will be able to save some money and our business will also stay running in some ways. Invest via SMO and Digital Marketing in those areas.
Planning for Long Term
The last and crucial cog in our strategy has to be planning for the long term. This can be done via re-looking at the business and enabling it digitally. Invest in Content Marketing for future areas and re-skill the manpower. While these look small at the moment, these are crucial for the long term as the way we did business might have changed forever and hence re-skilling will be needed for businesses and employees to stay relevant for the changing times.
