How Communication Skills steal the deal every time?

Need and importance of healthy business communication skills:

Effective communication skills are the basis of any activities, particularly those requiring coordination of any living being. Thus, the way of communication may be verbal, nonverbal or written. However, modern communication is carried in verbal and written forms. Since communication is the only medium by which thoughts, emotions, feelings and intentions of one person can be conveyed to another. Therefore, it requires to be carried out with accuracy otherwise one can be misinterpreted. Hence, it becomes more critical to the business, where you have to convey yourself in a way which can enable others to perform as per your expectations.

Qualities of a good, sound and effective communication:

The message should be clear and convey your instructions and intentions in the best manner.
Its message should be correct. Giving full details and avoid the scope of being misinterpreted.
Its message should be concise or short. to the point but detailed.
Its message should be complete in all respects.
Its message should be constructive. Always try to convey yourself in a positive way. Instead of just criticizing, give some suggestions. Even when you write on a negative topic, construct positive sentences by avoiding, ‘do not’ usage.

How to build an ideal business communication skills:

1. A successful business is run on shrewdness, knowledge, and wisdom:
  
  At times, it may happen that the interest of your business might compel you to deal with a person that is personally disliked by you. This is not a hypothetical situation but a probable reality. For setting up a viable or profitable business venture, you may come across many individuals who may be arrogant or have unreasonable social behavior but still quite talented to run a successful business entity.
  
  It is your choice to deal with them or not but business acumen says that by avoiding dealing with such persons, you will be harming your own interests. Therefore, instead of having prejudiced communication and avoiding dealing with them, it will be better to go through the deal. At least you may employ that profit in pursuing good social activities, as per your desire. Thus, it will be prudent if you distinguish between your personal and professional life, for establishing a sound business. Principle of good communication skills says that you become a patient listener, avoid heated debates, and giving spontaneous reactions. Try to cool down the situation and enter a beneficial communication for the business. Being humble, friendly and accommodating in communication will also keep your employees content.
2. Focus on common Interests:
  
  As discussed above, persons may behave or act differently to their expectations. Sometimes, there might be real and valid differences behind conflicting positions. This is because each person sees the issue in a different way due to various influencing factors such as their values, beliefs, status, responsibilities, and cultural background. If you are desirous of a positive outcome, try to maintain a sound communication channel with the opposite party or delegation. Effective business communication skills require you to be courteous and avoid blame on the other side, spontaneously and directly, even if you consider yourself to be right. Instead, the appropriate approach will be to try and accommodate some of their views too, in the deal. Once they know that their interests have been considered, they are more likely to be receptive to your points of view too. Always remember that good business communication keeps the other side interested and alive as long as possible in order to fructify the deal. To have a flexible approach, it is advisable that before engaging yourself in any business communication, you must prepare a set of back-up options, in case you might have to settle for a compromise. This will help you to save the deal from falling apart. Comprise negations are those which incorporates some of the views of both sides after the negotiation come to a deadlock and the deal is on the verge of a breakdown. At that time, in order to save the ongoing negations, you have to present the second-best option suited to you, to the opposite side.
3. Set objective criteria for discussion:
  
  Do not just prejudge and assume the facts as different underlying needs, interests, opinions, and goals can cause people to interpret them differently, or cause you to select only those facts that support your position. Taking a hard and unaccommodating stand on a position will make you sound rude or arrogant and the other business delegation/party might lose their interest and break the deal.
  Always try to mutually agree on a set of objective criteria which can provide a framework for your discussion. They may include factors such as legal standards, market value, a mission statement, or contractual terms. Agreeing on some of these standards will demonstrate mutually shared values and a commitment to reaching an agreement.
4. Communication should be carried out according to the purpose and situation:
  
  For a profitable or viable business, no communication channel is evergreen. In a negotiation where you expect to deal with the concerned person only once, it may be appropriate to stick to your stand and make hard bargaining. The approach is often called “distributive bargaining,” and is generally used for negotiating the price of goods or services (for example, a house or a car). However, when you want to have a long-lasting and, productive relationship with the person you’re negotiating with, resorting to these techniques are not an ideal communication as they may have serious drawbacks. Furthermore, this may lead the other party to become disinterested and uncooperative. Therefore, do not use tricks and manipulation during a negotiation because it can undermine trust and damage teamwork.

Setting up any business requires teamwork and thus, your communication skills should be latest and proficient. Any misinterpretation of yourself will prove detrimental/costly for your venture. Therefore, business communication should be carried out in a careful and diligent way. The goodwill of your business is also affected by the way you communicate. Therefore, acquiring communication skills will be beneficial for their survival and expectation.

Also Read: