Need and importance of good website design:
The mushrooming of innumerable websites coupled with SEO search and E-commerce has enabled the web surfers to become smart, preferable in saving money and time by making suitable choices. Thus, to take full advantage of the internet revolution, their websites have to be accessible, attractive, and at the same time, load quickly otherwise it will not be able to deliver as per their expectations. This might frustrate them and force them to visit your competitor’s website. Thus, design your website as per the parameters of efficient website designing and appropriate website bandwidth, in consultation with your web designer. However, both of you should be careful in avoiding certain myths about web designing otherwise it will bring your effort and intent, to a stall.
Myths about web or website designing:
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A Mobile Version Of the website is not required:
Nowadays, most companies take advantage of the internet to promote their business brand and try to attain higher business revenue by resorting to e-marketing and selling their products or services on various online platforms or websites. However, to take full advantage of e-commerce, you need to have an accessible and convenient website, which the client or customer would love to surf. The most popular way is to have a mobile version of it.
These days, more than 80% of most online consumers use more than two devices. Hence, your website has to be accessible on all these devices. Therefore, the ideal design of your website should be made accessible on all platforms, by your webmasters. Since mobile devices, including smartphones and tablets, are popular, you will lose business if your website is inaccessible on them. Research also indicates that over 60% of businesses saw an increase in their sales after creating a mobile version of their site. -
Website content does not affect its design:
Research says, almost 40% of website visitors will bounce off away if you don’t offer attractive content. It is not prudent or advisable for any good website designer not to start designing without knowing the quantity and quality of content to be loaded on the website because every type of content, including videos and animation, requires certain capacity. Overloaded websites are bound to crash down, will not function smoothly or provide slow accessibility.
Hence as a precaution, it is better to have a clear discussion with the client and/or dummy content, including text, accordingly. The right approach should be to create the content first and design the site later. Just remember to design and load your website as per the expected preferences of your targeted visitors, clients or customers. A website with quality content and great web designing would be more beneficial than the other way around.
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Accessibility is more important than Aesthetics or attractiveness:
Visitors to your website do not mind opening multiple tabs or pages to locate their desired content. In fact, close to 50% of your website visitors probably check out the products and services page before they going to any other section. No doubt, accessible or simple website navigation is important yet you cannot fully compromise on the visual appeal of your website because elegant website design attracts more visitors.
You are more likely to receive positive feedback from clients if your website is neat, easy to navigate, but attractive as well. However, an important fact is that you cannot overlook any areas of the website when finalizing the aesthetics. An appealing color scheme and design theme can do the magic for you! So, just balance out attractiveness and quality by discussing it with your web designer, to make it an ideal website. -
User Feedback is not important in website designing:
According to a survey, 95% of net users suggest that user experience is the most important factor in determining the quality of a website. The law of transference suggests that visitors will equate the quality and standard of your website to the expected quality of your business. Simply put, your business and its reputation depend on how well your site functions. If visitors can turn into users, customers or clients, their experience can help lower the bounce rate and attract more customers. However, for this, you have to specifically ask them as they will not give the feedback voluntarily.
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Considering the homepage as the Most Important page Of your website:
Over 60% of the visitors would like to seek your business contact details on the homepage otherwise close to 45% will leave your site. This means giving all the relevant information in different sections of your website, is more important than the homepage. This may happen if they click on a banner or link to reach the information given on a specific page of your site. SEO and digital marketing warrants and demands that the inner pages of your website are equally, if not more, accessible too.
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The upper portion of any page is more important than the lower:
Perhaps the most absurd of all web designing myths is that visitors, clients or customers do not like scrolling down a web page. This presumed reason compels over 60% of fortune 500 companies websites to have content in the upper portion of the pages. This may not only make the website appear untidy due to congested content but also slows down the website’s accessibility. Some surveys show that almost 50% of web surfers expect the average site to load within a couple of seconds. However, this speed may also be considered slow by online visitors.
Thus, before going for a website, keep in mind that these website visitors do not mind to scroll down or view multiple pages to find the desired information if you have an accessible, easily navigational, great web designing and fast website. Hence, you do not have to put everything just in one portion of a page. Distribute the content evenly across the website.
All the above facts will guide you about web designing or get it designed in a way that impresses your audience, offers a great user experience, and helps convert visitors into customers or clients.
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