Businesses depend on People and Process the business follows. However, the traditional way people interacted with each other and with customers is undergoing a forced change and that brings several changes to the processes. While some companies are adopting the new normal, others are still in shock. To thrive in this new post COVID scenario here are the top recommendations companies should follow to grow and succeed.
Building New Leads
When it comes to marketing the first step is to generate more leads, with the traditional ways almost coming to a pause, it is all the more important to start the SEO and marketing journey if not yet started. SEO and marketing will help the companies to build the funnel and attract customers as they search for products and services online, one also needs to ramp up the paid marketing with time and invest in Search Engine Journal to get the new lead generation process streamlined.
Converting Leads to Customers
While a good SEO marketing practice combined with paid marketing generates leads, it is important to also set up a mechanism to convert these leads. This is where SEO Marketing and Sales need to work together and solve the conversion problem. If the product is such that it does involve a salesperson then the web pages and content has to be super sharp, companies need to do a content audit and ensure customers get all the questions resolved online. Else, each lead needs to be assigned to a dedicated salesperson and prospects should get the follow-up email/ chat/ message or call from the respective salesperson to ensure there is a smooth conversion process.
Supporting Conversions with Proof
Providing proofs for conversions is all the more critical with the bulk of interactions happening online. Customers still need proof of our work and thus it is important to provide testimonials from relevant customers, testimonials are really important for a customer to make a decision it could be in form of reviews on your own platforms or the third-party platforms and also could be sector and job-role specific case studies that will help your prospects to make decisions. Ensure content audit for all testimonials, case studies or similar content.
Retaining Existing Customers
Mark a clear strategy for retaining existing customers, this has to be led by supporting them in these tough times. Get your content audit done and prepare content that will help your customers. Be present across platforms to support your customers, it is not just about support and being there but also staying relevant to your customers in these tough times. Create channels for video support, social media connects and utilise every other channel to stay on top of your customer’s minds.
Create 360 Degree Marketing
While 360-degree marketing has been a loosely used word for years, this is the time to get it in practice. Ensure the sales team and other verticals are closely working with marketing channels. The content audit has to be done with the sales team to ensure all the verticals and customers are covered, also the product teams and others need to be integrated with all SEO Marketing and paid Marketing to be able to support customers and answer any queries. There should be 360-degree marketing for real.
Use Experts
Use the experts in SEO and Marketing to create your content audit and be rest assured that all the marketing engines are firing to generate the business and retain customers in this new normal which we are in to. While saving money is important but do invest in content audit and for SEO and Marketing purposes as this our best new business development engine for the times to come along with our people and processes.
