Email Newsletter part of your Digital Marketing- Email Marketing:
Need and importance of a newsletter:
An email newsletter is like an online mouthpiece of a business organization because it not only lists out its achievements but also gives an insight into the working of the organization. It also paints a picture of future prospects of the business, on the basis of which a customer, consumer or various clients can decide about their intended dealings with it. Therefore, its circulation is highly useful when certain misinformation or misconception about the company or the business, needs to be dispelled or clarified.
An ideal newsletter is an excellent means of resorting to mass communication but in a personalized way. Since it is a crucial tool in your business expansion strategy, the art of writing an interesting, attractive, appealing and engaging newsletter must be known beforehand. It is advisable that you recognize the benefits of a newsletter and integrate it into your business marketing strategy.
Reasons why email newsletters are crucial of a digital marketing strategy:
The following are the advantages of a newsletter –
1. It connects you to your desired customers:
An email newsletter presents you the opportunity to showcase your business brand in a unique and personal way, thus, enabling you to distinguish yourself from your competitors. As in any real-world situation, the more your customers or clients know you, the more trust and loyalty towards your business and brand. This presents a unique and idol opportunity for digital marketers as you can create and bag sales opportunity, which can swell your business revenue and profits.
2. Personalize business messages and send them to your new and existing customers:
E-mail automation has facilitated and empowered every businessperson to personalize their messages and send invitations of purchasing their products and services, to various clients or customers. Thus, personalization of messages is more than just adding a subscriber’s name to the subject line. It means, can classify various e-mails, create tailored messages, dynamically change content based on the subscriber’s preferences, and insert more personal details like job titles and locations, etc. Personalized marketing is the best way to attract new customers and retain existing ones. Therefore, Knowledge of your customer and sending them relevant and personal messages has become the ultimate benchmark of a successful marketer.
3. Email newsletters can attract more traffic to your website:
Just relying on SEO search and hope that visitors may land on your website can be frustrating. Instead, through your email newsletter, directly invite them to view your website content. You may even provide them with an incentive too for doing the same.
4. Easy and convenient sales promotion:
According to research, 44% recipients of E-mail newsletter went on to make at least one purchase last year, on the basis of a promotional email. So, apart from presenting your customers with an easy an convenient opportunity to view relevant and useful content, bring of your products or services into the limelight by listing their benefits. Eventually, an attractive newsletter will boost sales, revenue, and profits of your business organization. Since it gives a personalized way for sales promotion, you can also provide various incentives and discounts for your customer to purchase the product, as per a small budget too.
5. E-mail newsletters will swell or increase your social media followers:
If a digital marketing strategy is taken as a conversation, your email newsletter may be called its icebreaker. This is because the newsletter is the starting point from where you can first engage with your customers before taking them to social media and engaging them into a more meaningful interaction, on them. This interesting and fruitful process can be initiated by including social sharing buttons on your email newsletter. This newsletter marketing strategy works wonders by increasing engagement of clients, customers or online viewers and on social media by reminding subscribers or recipients that your brand has an active social community presence too. Thus, they are more likely to visit the social media page of your business organization to engage, interact with various brand followers and satisfy themselves regarding all its aspects.
Features of an interesting, attractive and engaging email newsletter:
Technology has not only enabled us to effectively market our products or services using digital channels, but it has also made it simple too. Today’s various highly skilled professionals and email service providers make it easier to create catchy and attractive emails through easy-to-use tools. Thus, it will be good if you know the steps of making an ideal E-mail newsletter.
How to make an attractive, interesting E-mail newsletter:
a) Make a good and quality Email list:
In the newsletter, include a signup form of your website or create a pop-up that can gather all the contact information or any other relevant data which may be used for clarification of customers, clients or visitors. Keep your signup form, short and simple.
b) Create an attractive email by using a template:
Instead of creating a new email every time, usage of a predefined template is recommended, to save time and maintain the image of your business and brand.
c) usage of email automation tools enable easier mailing:
By Email automation usage, you can help make your newsletter relevant by targeting it to various customers. These tools enable you to draft emails in advance and schedule their delivery to subscribers based on their behavior and profile.
d) Classify various visitors, customers or clients on the basis of data:
Email newsletters can also provide a range of data about your customers and offer insight into their preferences. By targeted E-mailing, you can become surer of bagging more clients by convincing them on the basis of their preferences and behavior.so, make a suitable online marketing strategy by making your business newsletter an indispensable part of it.
Always remember that a great digital marketing plan depends on a solid strategy launched on various communications channels. However, email continues to be the common thread that holds these various channels together. In fact, a well-designed newsletter can be a powerful driver of sales and ultimately, brand loyalty and thus boost the revenue and profits of your business.
