Ever since infographic came into the picture in the field of graphic designing about ten years ago it has become an important medium of communication in classrooms, workplace and different types of web platforms. According to the Oxford dictionary, the best infographic is basically a visual representation of data or any kind of information. If we look at the definition in more detail it is much wider than the actual definition. An infographic is a collection of images and charts with minimal use of text to explain the topic in a quick time. It basically uses sticking visuals which helped in engaging the audience and communicating the particular information clearly and quickly. The best infographic which is visually unique and creative is helpful in conveying the information to the audience in an effective way. The reason for this is that they keep us engage and grave our attention. But use must keep in mind that the infographic must be of such kind that can do much more thing than exciting the audience and engaging them. They must be helpful in understanding and remembering the content they are showing. They must help us to grave the facts represented by a particular infographic.
Reasons for using infographics: Infographics are useful at present due to the following reasons:
- Infographic is a great medium through which we can grace and understand any information in an easy way. They can be helpful for us to give a quick overview of any topic.
- The infographic helps us to grasp the complex process in an easy way.
- It displays the research findings and survey data in a way that help the audience to understand the information shown by it.
- It is an effective way to summarise any block post or an important report of a particular government department.
- We can compare can contrast multiple options through infographic presentations.
- These are an important medium to make people aware of any issue or social cause.
The best Infographic can be a great medium to explain any content to the audience which is hard to explain to them in words. In other words, we can say that these can be a useful medium in any industry. For example, for marketers, it is a tool to create more awareness about their brands and engage more audience to it. Consultants of many big firms can use time infographic to monitor the project deadlines and to explain the industry the specific topics to their clients in more simple terms. Government /Departments use an infographic to share statistics and census data to the audience through different platforms. In order to make teaching more interactive for students, teachers also use the infographic as a tool in their classrooms. It has become a great tool for the non-governmental organizations to promote their upcoming events and making the audience aware of the cause for which they are set up. In order to communicate any information in quick time to make an impact on the audience, these can be very useful.
Creating the best infographic: Following steps are followed to create an infographic:
- Listing out the keep points.
- Searching a title header, sub-headers and other key facts related to the infographic.
- Considering the length of the paragraph and other key points.
- Note from the designer should also be included.
Types of the infographic: There are nine types of infographic. These are as follows:
-
Statistical infographic:
In case we want to visualize any survey results and to present data from multiple sources or support our argument with relevant data in such cases statistical infographic will be a useful option. The statistical infographic focuses mainly on our data. The layouts of this infographic are designed in a way that will help us to tell the story behind it. This can be done through charts, images, icons, etc.
-
Informational infographic:
If we want to communicate and give an overview on a specialized topic, in that case, an informational infographic can be useful for us. It is one of the most popular types of infographic design as it keeps the information brief with five points. And each point is clearly illustrated with the help of illustrative icons. In case we have a collection of facts and tips in no sequence, we can choose a circular layout. In order to engage more audience to our infographic, we need to use designer tricks.
-
Timeline infographic:
Through timeline infographic, we can visualize the history of any event or high light important dates or summarise any event. Visual advertisements like line icons, photos, help in explaining and high lighting the main points of a particular period.
-
Process infographic:
While a timeline infographic highlights points in time, the process infographic summarises the steps involved in the process. This helps us in signifying and clarifying each step. Process infographic follows top to bottom or left to right flow which is considered as the straight forward approach. Numbering the steps will make the process easier in this approach.
-
Geographic infographic:
In case we want to visualize location-based data in that scenario geographic infographic is of great help. This infographic mainly focuses on maps, charts, which work better for showing different kinds of data.
-
Comparison infographic:
A lot of people face problems in making choices between multiple options. Comparison infographic helps them to compare different option in an unbiased way and make better choices for themselves. Comparison infographic is spilled into vertical and horizontal directions with one option each side to help us to make a better choice.
-
Hierarchal infographic:
This kind of infographic can organize our information in order or sequence. We can use the pyramid, a chart of the hierarchal infographic for a variety of information.
-
List infographic:
In case we want to share a list of tips or a list of resources to our network, list infographic will be of great help for us in that case. These are generally easy to comprehend. Visuals like icons, bullet points, and other creative fonts can make her listed items visible to everyone.
-
Infographic Resume:
As the current job market is so saturated those who are looking for jobs in a particular field need to find more creative ways to express themselves. This is the reason why an infographic resume has become popular today. We can’t replace infographic resume totally with the traditional resume but they can be a great help to include in an e-mail application.
Tips to make an effective and best infographic design: In order to make an effective infographic design we can follow the following tips:
- Using line borders with group related information.
- Using contrasting colors and themes to attract audience attention.
- Picking one color that contrasts with other colors used in the graphics and using it to highlight the most important information.
- Creating text hierarchy with three different fonts.
- Using images, icons, and examples to make the key points of the infographics memorable.
Conclusion:
The best infographic is the one which has text, images, and data in a proper combination to engage more people with it. It has become the most popular way to present any kind of data without a word. So in a way, we can say that it has become a medium to market their product for many business houses with great results.
Read More:
