In the present era, video content has emerged as the most popular content shared on different digital platforms. It has revolutionized the world of information technology in recent years. Nowadays people prefer to use more video content. As a result, the future of video content seems to be much brighter. If you look at its scope in 2019, we find that usage and consumption of video content marketing in 2019 are far greater than before. In 2006 there were discussions that the year 2019 will be the year of video content. According to Wyse Owl state of video marketing survey:
- More business corporations are using video content to market their businesses.
- Compared to 2018, the year 2019 will be more productive in terms of outcomes of video content marketing.
- Customers prefer video content as it is a great learning tool, which helps them to visualize things.
- Instead of being an easy platform to share, YouTube is getting more complex.
- Vertical videos may not pose a threat as expected.
According to the survey conducted by Wyse Owl in 2017, 63% of business owners marketed their businesses through video content which by 2018 rose to 81% and presently with the arrival of 2019 about 87% of the corporate houses are using videos as an effective marketing tool.
Data marketing through video content marketing has proven to be a great success for about 83% marketers in terms of return investment. Previously it was 78%. These numbers indicate that the scope of video content marketing is expanding. It suggests that competition and challenges are increasing for top marketing firms. According to the survey 90%, business owners express that the level of competition has increased in the previous years. As the New Year approached, the pressure has increased on the companies to provide more attractive video content to promote their brand. Many companies who were creating effective marketing strategies in early 2018, was the year in which they made their debut in the field of video content marketing.
Survey reports indicated that 25% of the marketers used the video in the last year. If we look ahead, 2019 would be much bigger for promoting businesses. The market is showing great enthusiasm for its 87% of consumers who want to see more content from top international brands in the year 2019. It should not be a surprise for anyone that about 99% of the users who have started using video content for promotional purposes will continue to use it in the future.
According to the survey, about 74% of the audiences who have not yet used video content marketing for promotion of their businesses, have decided to use it in 2019, this was 34% in 2017 and 65% in 2018. About 68% said the videos are the most preferred medium to be informed about newly launched products, 15% said articles are the best source for information, 4% rely on infographics and 7% believe that presentations, e-books, and manuals are the best way to promote a brand.
If we further examine the facts about the type of videos consumers want to see, the majority of consumers have opted for explanatory videos, 20% are opting for entertainment based videos, 12% are for product demo videos, 10% would like to see the video blocks of the product, 9% would like to see interactive video and the remaining 6% are in favor of software tutorials. If we look at the statistics, YouTube is the most used application to market their products, with about 87% marketers using this platform for this purpose, while about 80% people feel that the platform has proven a great asset for them to market their business, with the dip of about 10% from the previous year of 90%. The most dominant trend used in the field of video marketing is the vertical video which has become the unchanged phenomenon. The thoughts behind the vertical video are the following:
Today people prefer to use their mobile devices to watch videos rather than laptops and computers.
Users generally browse by holding hold their mobiles in a portrait mode.
- Most video contents are designed in a horizontal form e.g. TV screens and cinema theatres.
- Video content designed for mobile phones must be vertical so the users don’t have to turn their mobiles to watch the videos horizontally.
- Video content continues to rise in popularity, especially as most start-ups and scale-ups are taking full advantage of video marketing for their brand.
- When it comes to content marketing, the video comes in at number three on the list as the preferred type of content used.
- Get a free checklist when you turn your video into a high-converting app without spending too much money.
- Good content marketing promotes your brand and video content is a far better medium for human engagement.
- Video content is user-friendly and a valuable tool you can offer your viewers.
- Videos can cover proceedings of corporate events in a very sophisticated way which can be shared at a low cost.
- Great event videos increase the online presence of the brand. Live events are unable to reach the right verticals and bring the experience to viewers who couldn’t make it and extend the reach of any single event exponentially.
In an age where past and comprehensive understanding is necessary, video content marketing is proving to be a smart and easy way to promote products and launch services to the audience.
Conclusion
From the above discussion, it can be said that in 2019 video content will be dominating the world. Many corporations will use video content as an effective medium to promote their business. Companies who use the video content as a medium to market their businesses are showing further and increasing interest to continue with this method in the future. Nowadays video content has added a new dimension to business promotion and for consumers, it is proving to be a great tool helping them choose the best available. It will continue to be a great source of knowledge and information for audiences all over the world.
The way video content is gaining momentum we have to admit that with so many benefits and advantages, video content is bound to be the number one medium to share information and market corporate service in the years to come.
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